Authenticity Policy
How CZAAH approaches the authenticity of branded items — what we check, what we do not, and what an authenticity check does and does not mean.
- Version 1.0.1
- In effect from 2 September 2026
- Updated 16 October 2026
How CZAAH approaches the authenticity of branded items — what we check, what we do not, and what an authenticity check does and does not mean.
CZAAH is a marketplace. We are not an authentication expert, we do not hold or inspect the items sold on CZAAH, and we do not verify that a branded item is genuine.
No badge, listing field, AI-generated description or search result on CZAAH should be read as CZAAH confirming that an item is genuine.
CZAAH’s AI tools are expressly prohibited from asserting authenticity. Where a brand is visible in a photograph, an AI-assisted draft may say the brand appears to be X. It will never say an item is genuine, authentic or verified, because that cannot be determined from a photograph.
A seller must own the item or have the right to sell it, describe it accurately, and disclose material defects. A seller must not describe an item as genuine unless it is.
Counterfeit items are prohibited on CZAAH. Listing one is a serious breach of the Terms and may lead to removal of the listing, restriction of selling or payouts, and closure of the account. See the Prohibited & Restricted Items Policy and the Counterfeit & Intellectual Property Policy.
A seller who uses an AI-assisted draft remains fully responsible for what they publish. Reviewing and confirming a listing before it goes live is the seller’s obligation, not a formality.
CZAAH does not currently work with a third-party authentication provider, and no authenticity check is available on CZAAH today. This section describes how such a check would work if and when a provider is engaged.
Where a provider is engaged, eligible items may be checked by an independent third-party authentication provider. CZAAH would not perform the check itself.
The intended process is: a seller lists an item; an authenticity check is selected or required for that item; the item is inspected by the provider; the provider returns a result; and the outcome is shown on the listing.
Where an item passes, it would be shown as “Authenticity Checked”. CZAAH will not describe any item as “100% guaranteed genuine”, “verified authentic” or equivalent, and no such claim may appear anywhere on CZAAH unless a provider contract expressly supports that guarantee and it has been confirmed by a qualified UK solicitor.
It would mean that an independent provider examined that specific item and, on the basis of that examination, did not identify it as counterfeit.
It is a professional opinion about one item at one point in time. It is not a guarantee, not a warranty, and not a statement by CZAAH.
It says nothing about condition, value, fitness for purpose, or whether the item was legally acquired.
It does not transfer to any other item, and it does not survive the item being altered, repaired or substituted.
An item identified as counterfeit, or that the provider cannot confirm, would not be sold as genuine on CZAAH. The listing would be removed or corrected and the sale would not proceed on that basis.
Any payment taken for such an item would be handled under Buyer Protection and the Returns and Refunds policy.
Repeatedly listing items that fail an authenticity check is treated as a serious policy breach.
Report it. Use the report control on the listing, or the routes on the Counterfeit and Intellectual Property page. Reports are confidential — the seller is not told who reported them.
If you have already bought the item, open a claim as well as reporting it. A counterfeit item is a covered issue under Buyer Protection.
Rights holders can report suspected infringement through the process on the Counterfeit and Intellectual Property page.
Whether or not an item has been through an authenticity check, Buyer Protection covers an item that turns out to be counterfeit, subject to the Buyer Protection policy.
An authenticity check does not reduce your rights, and the absence of one does not remove them. Your statutory rights are unaffected.
Where an independent provider carries out a check, that provider is responsible for its own examination and opinion. CZAAH does not adopt that opinion as its own statement about the item.